Global trends in countering online scams in 2025 28 November 25 Elena Scaramuzzi

A new Cullen International Global Trends report highlights key trends observed in 2025 in the global online scams ecosystem.

Main takeaways

  • Online scams are growing everywhere, as are the total financial losses associated to them.
  • Investment scams involving cryptocurrencies are growing dramatically.
  • There are increasing bonds between scams and organised crime. The “scamming industry” is evolving consequently.
  • Artificial intelligence (AI) is increasingly used to perpetrate online scams. AI is however also helping some authorities to detect and block them more effectively.
  • In 2025 some jurisdictions around the world adopted or proposed new legislation and policies related to scams. The focus of those initiatives regards various aspects, ranging from enforcement aspects to mechanisms to compensate scam victims.

The report highlights key developments on online scams across nine jurisdictions, including Australia, Brazil, the EU, India, Japan, New Zealand, Singapore, Taiwan and the US.

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