Cullen International’s Americas benchmark on gender equality in the media shows that Brazil, Colombia, Peru and the US are the only countries from the eight countries covered where there are no binding rules on the representation/portrayal of women and/or rules against gender discrimination in TV programmes and advertising.

In particular, in the US, the constitution ensures free speech and forbids the enactment of any laws or regulations that impose a particular expression upon individuals.

Argentina and Canada, on the other hand, adopted specific rules on the representation of women and/or against gender discrimination in TV programmes and advertising, while Chile and Mexico have rules in place in TV programmes but not in advertising.

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