The new era of streaming is creating a battle where established industry leaders, like Netflix, Hulu, HBO Go, and Amazon Prime Video, are facing growing competition from major new players in the industry, such as Disney (Disney +) and Apple (Apple TV +). Disney and Apple both released their streaming services in November 2019.

The battle has been accentuated by COVID-19 shutdowns and stay-at-home orders, sparking a new boom in the streaming world. Established companies and new players (e.g. HBO Max) are focusing heavily on more exclusive content in the future. This seems to be an opportunity to position themselves as serious players in the audiovisual industry and, thus, offer more exclusive content and gain more paid subscribers.

Cullen International’s new benchmark, tracking these developments, provides market data about the global video streaming service providers operating in selected countries in the Americas. The benchmark also lists how much the providers are spending on original content, and identifies the competing local players are.

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