Cullen International’s latest research shows that, among 11 surveyed countries, Canada, Peru and the USA have adopted specific anti-spam regulation. In other countries there are anti-spam provisions in the general data protection or consumer protection laws.

In Argentina, Canada, Chile, Peru and the US all promotional email communications must include details of the procedure enabling users to unsubscribe from the mailing list.

Anti-spam laws are designed to protect citizens from receiving unsolicited or unwanted commercial communications.

These laws apply to telemarketers and companies sending commercial communications online. Email service providers and email marketing platforms typically such companies to comply with relevant anti-spam laws as part of their terms of service.

Cullen International’s new Americas Digital Economy benchmark shows: anti-spam specific regulation, other regulation governing spam, the nature of consent required to receive promotional communications, rules on providing information to unsubscribe, and the applicable penalties. This benchmark complements Cullen’s research on do-not-call registers.

To access the full benchmark, please click on “Access the full content” - or on “Request Access”, in case you are not subscribed to our Americas Digital Economy Service.