Some countries are increasingly concerned that investment by broadcasters in children programming (and its level of quality) is declining over the years.

Children’s TV viewing is rapidly reducing, while children are increasingly accessing content on user-generated platforms.

Some member states are taking action to ensure that broadcasters create innovative programmes able to reach young audiences, and as a long term-investment, to ensure that these young audiences continue to value their brands.

Our new benchmark provides an overview in the selected member states of broadcasters’ obligations to promote programmes or channels aimed at children/youngsters.

Public service broadcasters are in most countries subject to stricter obligations but in some countries, commercial broadcasters are also subject to specific obligations.

This is an area of current regulatory focus in the UK and in Italy. In Italy, AGCOM is about to adopt quotas for children’s programmes for all channels. In the UK, no quotas will be set but PSBs are under pressure to increase their provision of children content.