REGISTRATION FOR THIS EVENT IS NOW CLOSED - Join us at the EPRA-Cullen International conference to explore how to ensure sustainable media in the age of social media, with a focus on financing, online platforms presence, the future of the EU Audiovisual Media Services Directive and the forthcoming European Media Freedom Act.
This full-day conference organised jointly by EPRA and Cullen International examines with the help of critical thinkers, policy makers, industry and regulators how to ensure sustainable media in the wake of increasing content consumption through social media.
Three specific regulatory aspects will be discussed in detail:
how to ensure the financing of the sector
how to ensure that media is present on online platforms and is viewed by citizens
what are the premises for good regulatory decisions
The forthcoming European Media Freedom Act (EMFA) and the future of the EU Audiovisual Media Services Directive (AVMS) will be at the centre of the discussions.
Conference timing: 10:00-16:30
(registration & welcome coffee as of 9:30)
Session 1 - Good financing
This session discusses the challenge of sustainable financing for the media sector while ensuring editorial independence vis-à-vis public and private sources and explores alternative funding sources for news. It questions whether binding financial contributions and investment obligations are needed to encourage high quality content production and considers the need for further regulatory adjustments in particular on advertising and audience measurement.
Session 2 - Good presence online
This session examines how to ensure editorially responsible media is present and visible on online platforms for democratic discourse. It discusses the solution envisaged in the future EMFA and the challenges in content moderation as derived from the Digital Services Act. It will review the experience with rules on prominence that exist at the national level.
Session 3 - Good regulatory decisions
This session discusses what is expected from regulators when they adopt decisions. It will cover in particular the EMFA proposal, the role of the future European Board for Media Services and the challenges faced by national regulators.
Welcome address by Dr. Armin Hartmuth, Deputy director at Representation of the Free State of Bavaria in the EU
Welcome address by the organizers, EPRA & Cullen International
Opening keynote by Amma Asante, Chair of Commissariaat voor de Media
From 10:45 to 12:15
Moderator: Mari Velsand, Norwegian Media Authority & EPRA Board
- Patrick Ager, Senior Director Government Relations at Bertelsmann
- Laura Becana Ball, Advocacy and Policy Manager at the Global Forum for Media Development
- Thomas Myhr, Director of European Affairs at Nordvision
- Julie-Jeanne Régnault, Secretary General at EFAD - European Film Agency Directors
- Marta Sanagustin, Head of Sector - Audiovisual Media Services at European Commission
- Christoph Schneider, Country Director Prime Video DE/AT at Amazon Prime Germany
Followed by lunch (12:15 - 13:15)
From 13:15 to 14:30
Keynote: Maria-Luisa Stasi, Head of Law and Policy for Digital Markets at Article 19
Moderator: Laura Sboarina, Principal Analyst at Cullen International
- Richard Burnley, Director of Legal and Policy at EBU
- Elisa Giomi, Commissioner at AGCOM
- Dr. Thorsten Schmiege, President at Bavarian Regulatory Authority for New Media (BLM)
- Heiko Zysk, VP Governmental Relations and Head of EU Affairs at ProSiebenSat.1 Media
- Renate Schroeder, Director at European Federation of Journalists
Followed by a coffee break (14:30-15:00)
Keynote: Krisztina Rozgonyi, Austrian Academy of Sciences/Institute for Comparative Media and Communication Studies (CMC); University of Vienna
Moderator: Michèle Ledger, Head of Media Europe at Cullen International
- Stephanie Comey, Coimisiún na Meán / Media Commission, Ireland
- Madeleine de Cock Buning, Vice President Public Policy EMEA at Netflix
- Anna Herold, Head of Unit, Audiovisual and Media Policy at European Commission
- Karim Ibourki, President of CSA Belgique
- Giulia Iop, EU Policy Manager at SKY
- Sabine Verheyen, Member of European Parliament
Followed by the closing of the conference at 16:30.
Representation of the Free State of Bavaria to the European Union
Rue Wiertz 77
There will be no live streaming
If you need accomodations in Brussels, here are some hotels that are close to the conference venue:
- Thon Hotel EU
- Holiday Inn: Brussels - Schuman
- Hôtel Sofitel Bruxelles Europe
- Renaissance Bruxelles Hôtel
For more hotels near the venue, see here.
REGISTRATION FOR THIS EVENT IS NOW CLOSED - Please contact us if you want to be added on our waiting list.
This conference is predominantly intended for actors in the audiovisual sector (such as broadcasters, media regulators, online platforms, academics and official institutions). As places are limited, we reserve the right to restrict access only to selected organisations or individuals, even if you have previously registered. Feel free to contact us if you have any question regarding your eligibility.
In accordance with security measures imposed by the venue, participant data will also be transferred to the Representation of the Free State of Bavaria to the European Union and processed by them but only for the purposes of the event. Any personal data collected will be deleted by the Representation after the event is completed.
For more information about this event, please contact:
logistics & registrations
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