Rules for video-sharing platforms under the new Audiovisual Media Services (AVMS) Directive also cover social media that provide programmes or user-generated content to entertain, inform or educate the general public as “an essential functionality”.
According to the Commission’s non-binding guidelines of 2 July 2020, the NRAs’ case-by-case assessment should consider the nature and role played by the audiovisual content in the service.
NRAs are advised to use 15 (non-cumulative) indicators around four areas: relationship between the audiovisual content and the main economic activity of the service; quantitative/qualitative relevance of the audiovisual content; monetisation/revenue generation from the audiovisual content; and availability of tools to enhance the visibility/attractiveness of the audiovisual content.
This new Cullen International cheat sheet summarises the European Commission guidelines included in the new AVMS Directive regarding the essential functionality criterion (video-sharing platforms).
Download the infographic
To access the full report on the Audiovisual Media Services Directive, please click on “Access the full content” - or on “Request Access”, in case you are not subscribed to our Media Europe intelligence service.
more news
18 March 26
Global trends in 5G and beyond
Our latest Global Trends benchmark covers 5G policies and regulations and their evolution towards 6G across 20 jurisdictions around the world.
16 March 26
Africa tightens oversight of IoT connectivity as roaming and SIM rules diverge
Cullen International’s latest benchmarks assess the regulatory frameworks affecting IoT and M2M services in Africa. The research examines three core areas: whether permanent roaming is permitted, requirements for authorisation and notification, and whether and how SIM cards should be registered.
12 March 26
National implementation of the EU Gigabit Infrastructure Act
The Gigabit Infrastructure Act (GIA) is a regulation and as such directly applicable in all member states without the need for transposition into national law. Despite being a regulation, the GIA often sets minimum requirements, on top of which member states can adopt additional measures to address country-specific circumstances. Our new benchmark shows the choices made by member states when implementing the GIA.