New benchmark on the identification of advertising on television and online services in the Americas 29 November 17

Advertising has taken different forms on television and on the internet, sometimes making it challenging for viewers to identify product placement, sponsorship, and endorsement cases.

This benchmark provides an overview of the main rules in place in the different countries.

Our research shows, for example, that all countries in the Americas allow hosts of TV programmes to endorse products related to sponsorship or product placement agreements, but only Brazil, Colombia and Mexico impose obligations on how viewers must be informed of such agreements.

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