Advertising has taken different forms on television and on the internet, sometimes making it challenging for viewers to identify product placement, sponsorship, and endorsement cases.
This benchmark provides an overview of the main rules in place in the different countries.
Our research shows, for example, that all countries in the Americas allow hosts of TV programmes to endorse products related to sponsorship or product placement agreements, but only Brazil, Colombia and Mexico impose obligations on how viewers must be informed of such agreements.
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08 January 26
Video gaming: EU regulatory and competition law implications across the value chain
Cullen International’s special report published in December 2025 explores the gaming value chain, with a focus on the application of regulation and competition law in the EU.
07 January 26
Average time to resolve a postal complaint in Europe varies from days to years
Our latest benchmark provides information on how end users' complaints are handled in the European postal sector, including operators' own complaint procedures, escalating procedures and statistics.
19 December 25
CSRD transposition: Belgium, Denmark, Finland and Slovenia transpose the “stop-the-clock” directive
Cullen International’s updated benchmark tracks the progress made by the 27 EU member states in transposing the CSRD and the related “stop-the-clock” directive.