Advertising has taken different forms on television and on the internet, sometimes making it challenging for viewers to identify product placement, sponsorship, and endorsement cases.
This benchmark provides an overview of the main rules in place in the different countries.
Our research shows, for example, that all countries in the Americas allow hosts of TV programmes to endorse products related to sponsorship or product placement agreements, but only Brazil, Colombia and Mexico impose obligations on how viewers must be informed of such agreements.
more news
22 April 24
Who has not transposed the European Electronic Communications Code yet?
Cullen International’s benchmark analyses the status of transposition of the European Electronic Communications Code (EECC) across the EU 27 plus UK and Norway.
18 April 24
Countries in the Americas are working towards the transparency and explainability of AI-based decisions
The latest update of Cullen International’s benchmark on AI reveals whether governments in the Americas published or proposed specific strategies to foster the adoption of AI-based services.
17 April 24
New research shows continued price increases for both letters and parcels across 17 European countries
The latest update of Cullen International's postal pricing benchmarks shows that prices increased for both letters and parcels across Europe.