Advertising has taken different forms on television and on the internet, sometimes making it challenging for viewers to identify product placement, sponsorship, and endorsement cases.
This benchmark provides an overview of the main rules in place in the different countries.
Our research shows, for example, that all countries in the Americas allow hosts of TV programmes to endorse products related to sponsorship or product placement agreements, but only Brazil, Colombia and Mexico impose obligations on how viewers must be informed of such agreements.
08 August 18
New research on telecommunications and broadband policies in the MENA region
The MENA Telecoms Country Profiles shed light on the main telecoms and broadband policies, and the institutional and regulatory frameworks in ten Middle East countries, now also covering Algeria and Kuwait.
16 July 18
New benchmark on advertised and actual broadband speed in the Americas
25 June 18
New research on initiatives to tackle illicit streaming devices in the Americas
Cullen International's latest research shows that preloaded streaming boxes have been banned in some Americas countries.