This new benchmark gives an overview of whether national governments can advertise on linear television, outside election periods. Two aspects are covered: ‘paid political advertising’ and ‘government communication’ which refers to public service announcements (usually free of charge). The question of 'political advertising' is important since government advertising can be a significant source of revenue for broadcasters and can also be a vehicle to promote/explain governmental actions/orientations.
Our research shows a split situation between some liberal countries (such as Finland and Poland) which allow political advertising on television against a payment, and other countries (such as France and Germany) which ban paid political advertising. It also shows that in the selected countries government communication is more generally allowed than political advertising, although the distinction between the two is sometimes difficult to make.
This new benchmark has been published in the scope of our European Media service.
more news
22 April 24
Who has not transposed the European Electronic Communications Code yet?
Cullen International’s benchmark analyses the status of transposition of the European Electronic Communications Code (EECC) across the EU 27 plus UK and Norway.
18 April 24
Countries in the Americas are working towards the transparency and explainability of AI-based decisions
The latest update of Cullen International’s benchmark on AI reveals whether governments in the Americas published or proposed specific strategies to foster the adoption of AI-based services.
17 April 24
New research shows continued price increases for both letters and parcels across 17 European countries
The latest update of Cullen International's postal pricing benchmarks shows that prices increased for both letters and parcels across Europe.