The Audiovisual Media Services Directive (AVMSD) is set to enter a new phase of reform. Prepare for the next regulatory cycle by attending this online training that helps you understand what is likely to change, why, and with what implications for media actors, platforms and regulators.
The Audiovisual Media Services Directive (AVMSD) is set to enter a new phase of reform.
As the European audiovisual landscape continues to evolve, existing rules are increasingly challenged by platformisation, new forms of content creation and distribution, and changing competitive dynamics between traditional media services and video-sharing platforms. While recent EU legislation has addressed specific aspects of the media ecosystem, the AVMSD remains the cornerstone of EU audiovisual regulation.
The European Commission is expected to propose a revision of the AVMSD in the third quarter of 2026, reopening fundamental policy debates on harmonisation, scope and regulatory balance. Issues such as the prominence of media services of general interest, the regulation of influences, and the need to ensure a level playing field are now firmly back on the agenda.
In this context, understanding what is likely to change, why, and with what implications has become essential for media actors, platforms and regulators preparing for the next regulatory cycle.
By attending this online training, you will:
- Understand the policy context and drivers behind the upcoming AVMSD reform
- Identify the main areas where changes will occur
- Analyse ongoing debates around harmonisation and regulatory fragmentation
- Assess how future rules may affect traditional media services, platforms and new content creators
- Anticipate strategic and compliance implications for different actors in the media ecosystem
- Exchange views on possible regulatory trajectories and outcomes
The training provides a forward-looking perspective grounded in current policy discussions and regulatory practice.
Registration:
- Register here if you are subscribed to Cullen International
- Register here if you are not yet a Cullen International client
This training is part of our online training "Mastering European media regulation".
agenda
Thursday, 26 November 2026 - from 2PM to 5PM CET/GMT+1
- Market context and objectives of the AVMSD
- Areas that will be further harmonised at the EU level
- Regulation of influencers and of content creators - role of platforms
- Levelling the playing field between traditional media services, streaming services and online platforms
- Key issues for regulators, meda companies and platforms going forward
fee & registrations
Standard fee: €847 (for Cullen International subscribers)
Fee per delegate (VAT included)
Fee for Cullen International subscribers: €847 (€700 VAT excluded)
Fee for non-subscribers: €1,089 (€900 VAT excluded)
10% discount for multiple registrations from the same organisation.
Belgian VAT (21%) is applicable on all bookings.
Payment can be made by bank transfer or by credit card and in all cases before the event starts.
speakers
Michèle Ledger
Head of Media
Laura Sboarina
Manager – Media EU
Jérôme Dheur
Principal Analyst
Olha Hruba
Senior Media Analyst
contact information
For more information about this event, please contact:
logistics & registrations
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