Cullen International has just published an update of its benchmark on cross-border financial obligations of video-on-demand (VOD) service providers in 30 European countries.

The revised Audiovisual Media Service (AVMS) Directive, which needed to be transposed by the member states by 19 September 2020, allows member states to require financial contributions from non-national audiovisual media services (direct investments into content creation or contributions to national funds to sustain audiovisual production) provided certain conditions are met.

The analysis shows that obligations are already in place in eight countries (BE/FL & WA, DE, FR, GR, HR, IT, PL, PT) while seven other countries will probably introduce obligations as a result of the transposition.

Thirteen countries have not introduced rules, or have indicated either publicly or to Cullen International that there is no intention to introduce rules. 

For two remaining countries, no rules have been introduced in national legislation, but the situation could evolve.  

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